Amazon Prime Video ties up with Nadiadwala Grandson Entertainment; global, exclusive, multi-year licensing slate announced

Amazon Prime Video has tied up with Nadiadwala Grandson Entertainment, and they are coming up with a global, exclusive, multi-year licensing slate.

The production house's films will be available on the streaming platform for subscribers after their theatrical release. Additionally, the films will also be available ‘to-rent’ for all Amazon customers (Prime or otherwise) in the ‘Early Access Rental’ window.

Upcoming films include Bawaal, starring Varun Dhawan and Jhanvi Kapoor; Sanki, starring Dhawan and Parineeti Chopra; Baaghi 4 with Tiger Shroff; and an untitled project with Kartik Aaryan. Other projects with directors Nitesh Tiwari, Ravi Udyawar, Sameer Vidwans, and Saket Chaudhry are also in the works.

Sajid Nadiadwala, filmmaker and managing director of the banner spoke of its 70-year history and its new step ahead with this streaming deal. He stated, “This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.”

“We are excited to venture into this milestone collaboration with Nadiadwala Grandson Entertainment, which is known to create films that connect instantly with audiences. By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide,” Manish Menghani, director of content licensing, Amazon Prime Video India said.