Amruta Subhash, Annup Sonii, Yamini Das to star in Saas Bahu Aachar Pvt Ltd

Amruta Subhash, Annup Sonii and Yamini Das will headline the upcoming web-series Saas Bahu Aachar Pvt Ltd (2022), which marks Zee5 and The Viral Fever’s (TVF) maiden partnership.

Created by Arunabh Kumar and Apoorv Singh Karki, the series has been directed by Karki and written by Abhishek Srivastava and Swarnadeep Biswas. Saas Bahu Aachar Pvt Ltd is expected to be premiered on Zee5 later this year.

Set in Old Delhi’s Chandni Chowk, the series follows Amruta Subhash’s Suman as she struggles to set up a homemade pickle business with the intention of winning her children back from her ex-husband Dilip (Sonii).

Yamini Das plays Suman’s mother-in-law, who is also her biggest support system. The series is Suman’s coming-of-age story as she finds her calling as an entrepreneur after getting divorced and becoming her own person.

Manish Kalra, Zee5 India’s chief business officer, stated, “Expanding Zee5’s portfolio with relevant, quality content is a prime focus for our growth strategy. As TVF enjoys immense popularity among young audiences, with Saas Bahu Aachar, we aimed at widening our audience base resonating to viewers across age groups. It is a story depicting the nuances and challenges that the protagonist witnesses whilst pursuing her ambition. Echoing the voice of millions on a creative pad is our go-to strategy and as a brand catering to the audiences of many Bharats, we are happy to reel these real-life stories on celluloid (sic).”

Nimisha Pandey, chief content officer for Hindi originals at Zee5, said, “Saas Bahu Aachar is a story of an ordinary woman doing extraordinary things for the people she loves. It is an inspiring story of a woman who could very well be someone we know in our family or neighbourhood. At Zee5, we take pride in telling bedhak Bharat ki kahaaniya that connect and resonate with the spirit of middle-class India and this beautifully crafted story further diversifies our content offering. It is a great blend of Zee and TVF’s strengths, wherein you will see a classic Zee protagonist doing things the TVF way, making it a perfect Zee5 story.”

TVF founder Arunabh Kumar said, “Saas Bahu Aachar is a fresh take on the quintessential world of entrepreneurship on the one hand, and the comfort of familiar relationships on the other. The series explores and delves into the bitter-sweet moments one can witness in a typical middle-class Indian household, which is interspersed with relatable instances of circumstances driving one’s ambition. We are extremely pleased to be narrating this inspiring story on Zee5, and we truly hope it will resonate with every household and make for a heart-warming watch.”

Director Apoorv Singh Karki said, “For me, it has been a delightful experience to narrate this story of an extraordinary woman, having led the team to create and develop something special that will inspire yet touch the heart of audiences. Saas Bahu Aachar will bring forth the story of a family through a lot of positive emotions. I cannot wait for the audiences to catch the show on Zee5 very soon.”

Zee5 will also stream upcoming seasons of popular shows from TVF’s library.