Vijay Subramaniam, the former director and head of content of Amazon Prime Video, has set up his own content creation company called 29SeptemberWorks, which will focus on the south Indian region.
Vijay stepped down in September last year after joining the streaming giant in 2017.
A statement from Vijay’s publicist read, “29SeptemberWorks, will be a platform-agnostic creator-enabler with a focus on working with fresh and established creators and producers to enable them to develop and showcase their work to a pan-Indian market. The company is already underway with its first slate that features films in Malayalam and Tamil and series in Tamil and Kannada. This slate boasts a strong blend of young and experienced storytellers and multiple project-specific announcements are expected soon. On the other hand, Vijay is partnering with leading production houses to bolster their upcoming slates with engaging and impactful content.”
Vijay also has experience working with media companies such as Star India, MTV and Disney India.
Speaking about his new venture, Vijay said in a statement, “Indian content is at its tipping point moment. On one side is a massive and entertainment-hungry population and on the other side is some of the finest content creating minds that the world has seen. 29SeptemberWorks is slated to be a new-age entertainment company that will leverage the best of these two worlds to empower and enable storytellers, especially from the south of India, both in front and behind the camera, to take their craft pan-India and to the world.”
He added, “I hope to leverage my experience in building partnerships with progressive minds and entities and coupled with my personal understanding of the diverse Indian market, the ambition is to build a strong, sustainable bridge between creators and customers and in doing so, expand the canvas of our stories in every respect, creatively and commercially. I am delighted that 29SeptemberWorks has met with such an enthusiastic response in its launch stage itself.”
The firm is headquartered in Bengaluru and has a presence in Chennai and Kochi.