Janhit Mein Jaari tickets priced at Rs100 for first day

The makers of the Nushrratt Bharuccha-starrer Janhit Mein Jaari have decided to price tickets at Rs100 across all cinemas on the film's first day, 10 June. This is probably the first time such a scheme has been devised in Hindi cinema, at least in this millennium. 

The producers of the film Vinod Bhanushali and Raaj Shaandilyaa announced the news at the film’s recent title song launch in Delhi.

The two producers said in a joint statement, “The film is a perfect package of laughter and thought-provoking story and we wanted to give our audiences a treat for showing our trailer this much love. This is a story that needs to reach every household and we are thankful to our multiplex partners for supporting us in this idea. We hope our audiences can step out and entertain themselves at cost as less as Rs100 on day one.” Shaandilyaa is also the writer of the film.

Also starring Anud Singh Dhaka, Janhit Mein Jaari is directed by newcomer Jai Basantu Singh. He has directed a few episodes for a number of Hindi television serials such as Kahaani Hamaaray Mahaabhaarat Ki, Yeh Pyaar Nahi Toh Kya Hai and Yeh Rishta Kya Kehlata Hai.