Actor Suniel Shetty heads a talent management company called FTC Talent, which promotes and gives job opportunities to new talent. The firm is collaborating with Content Engineers, headed by filmmaker Saurabh Varma and Utpaal Acharya, to create a content studio.
Varma and Acharya have been in the business of distributing movies for over 25 years with 2,000 films and this association is set to create more immersive, tech-driven content, films and web-series. This collaboration will lead to reality-based shows and merchandise.
Talking about forming this content studio, Shetty said, “I like that both Saurabh and Utpaal have so much to offer in terms of experience, ideas, strategy, planning and building a robust entertainment vertical. Content Engineers and FTC will focus on family values and inspiring Indian stories with entertainment at its core, while also creating avenues and character stories for the Metaverse and Web 3.0. From creating fan-based comics, games and merchandise to non-fiction content in entertainment and sport, there is a lot in offing. Get ready for the mother of all disruptions. We are going to create content that’ll wow the world.”
Confirming the collaboration, Varma, CCO, Content Engineers, said the studio is attempting to bring together the best creative and commercial minds of the industry to create stories that are born out of Indian soil and make them palatable to a global audience.
"Indian sweat and brain power, rule the world in every field and these are proud stories for us. With this in mind, we’ve also set up a writers’ lab that consists of writers from metros to the smallest of towns in India and expatriates globally to source and create heart-warming stories,” he said.
Acharya, CEO, Content Engineers, added, “An innovative concept like Horse Stable helps create opportunities for start-ups and carries forward our honourable prime minister’s vision. We plan to create many more such IPs, keeping in mind the relationships Suniel has built over the years across all languages and regions. With a testimony to his impeccable image and the relationships he brings to the table, we hope to exploit different markets. Content Engineers FTC Mediatech company is aimed at developing disruptive and immersive concepts where consumption will be more personal, even customized.”