Voot, Ullu enter three-year exclusive content partnership

Viacom18’s digital platform Voot today announced a content partnership with the streaming app Ullu. Through this three-year exclusive digital deal, Voot will be home to 100 ‘action-packed’ shows from Ullu’s library. The shows will be available to Voot subscribers for free. 

A statement from Voot read, “To kick-start this partnership, Voot will drop 10 binge-worthy titles in January 2022 on the platform like Tandoor, Assi Nabbe Pure Sau, Panchali, Cyanide and 26th January which will be available from 14 January while others like Peshawar, Paper, The Bull of Dalal Street, Tadap, and Pratiksha will be available from 21 January 2022 onwards.” 

Speaking about the partnership, Chanpreet Arora, head AVOD [Voot], Viacom18 Digital Ventures, said, “Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers. This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD [advertising-based video on demand] ecosystem. We look forward to closely working with the team at Ullu to explore and deepen this existing relationship.” 

Vibhu Agarwal, chief executive officer and founder of Ullu, said, “It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us with an excellent opportunity to do so. Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge-watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting. We look forward to exploring more possibilities to make this collaboration as successful as possible.” 

Along with Hindi, the shows will also be available in Tamil, Telugu, Kannada, Malayalam, Bhojpuri and English.