Some of the figures with which the production house will collaborate are Hansal Mehta, Sanjay Gupta, Aanand L Rai, Bejoy Nambiar and Mikhil Musale.
Bhushan Kumar's T-Series to bankroll web-series helmed by major filmmakers, showrunners
Mumbai - 03 Feb 2022 14:12 IST
Our Correspondent
The record label and film production company T-Series is the latest banner to enter the OTT space as it will bankroll a slate of web-series that will be helmed by prominent showrunners and filmmakers such as Hansal Mehta, Sanjay Gupta and Bejoy Nambiar.
Bhushan Kumar, the chairman and managing director of T-Series, announced the development on Thursday in a statement that read, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma, Mikhil Musale and Soumendra Padhi among several other stalwarts".
According to the honcho, T-Series aims at offering fresh, original and exclusive stories tailored for its viewers across the globe.
After undisputed success in the music space over years & making a strong mark in films, Bhushan Kumar forays into digital space,T-Series to now produce webseries right from action thrillers,biopics,murder mysteries,jailbreak dramas among others #BhushanKumar #TSeriesOTT @TSeries pic.twitter.com/xqV5VSziVi
— T-Series (@TSeries) February 3, 2022
He added, "With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films, and web shows."
Referring to the recent budget announcement by the finance minister, he stated that, according to the speech, there is great progress in the pipeline with regard to 5G spectrum expansion. "It has been projected that rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially," he said.
Among the series announced by T-Series is Sanjay Gupta and Samit Kakkad's saga on the 'drug queen' Baby Patankar. The banner is also backing a number of projects such as the Kartik Aaryan-led Shehzada (2022), Ajay Bahl's The Lady Killer (2022) and the remake of Vikram Vedha starring Hrithik Roshan and Saif Ali Khan.
