Amazon Prime Video announces Hindi, Tamil and Telugu adaptations of Modern Love

On Valentine’s Day, Amazon Prime Video announced three Indian adaptations of its popular Modern Love anthology series in Hindi, Tamil and Telugu.

Modern Love: Mumbai (Hindi), Modern Love: Chennai (Tamil) and Modern Love: Hyderabad (Telugu) are based on the show that is inspired by the famous eponymous The New York Times column about love, relationships, loss and heartbreaks.

The first season of the show was premiered in 2019 while the follow-up was released in 2021. Filmmaker John Carney developed the series and took on the role of showrunner.

The Indian series, which is expected to be launched this year, will feature diverse stories of the universal emotion of love in its many forms. Several well-known filmmakers such as Hansal Mehta, Vishal Bhardwaj and Anjali Menon and artistes such as Pratik Gandhi have reportedly signed up for the anthology, though no names have been announced as yet.

“Love knows no boundaries, it’s a universal language understood by all,” James Farrell, head of local originals at Amazon Studios, said in a statement.

“Modern Love is an ode to love in its varied forms. We have seen audiences across the world relate to the stories from our US show, and we feel India’s diverse culture organically lends itself to the series. We’re confident that the Indian adaptations will similarly touch a chord with our customers," he said.

“India is the land of love – and with our Indian adaptions we are aiming at taking stories of love that are rooted in Indian soil to audiences across India and the world,” Aparna Purohit, head of India originals at Amazon Prime Video, said.

“The series, which will be made across multiple languages, will explore the countless shades of love. While these heart-warming stories are adapted from the famous The New York Times column, they’re quintessentially Indian at heart, with the metropolitan cities of Mumbai, Chennai and Hyderabad serving as the perfect canvas. We’re truly excited to bring these incredible stories to our customers across India and the world," she said.

Daniel Jones, editor of the Modern Love columns at The New York Times, stated that India is a country where love in its various forms is at the centre of its cultural fabric. "It is exciting and an honour to see these stories of love being adapted for the Indian versions of the show. We’re thrilled with the appreciation Modern Love has received worldwide. These Indian adaptions are in our own way, a little love letter to India, as well as a testament to the universal appeal of love as an emotion,” he said.