Pitaara TV launches OTT platform Chaupal

The Punjabi movie channel Pitaara TV has recently launched its over-the-top (OTT) platform Chaupal.

With the tagline ‘Entertainment beyond boundaries’, the platform will provide content in three regional languages — Punjabi, Haryanvi and Bhojpuri. The word ‘Chaupal’ refers to a space where different people come together for a common interest. 

The platform was announced on social media and in an advertisement featuring Piyush Mishra. Stressing on the regional nature of the platform, the advertisement focuses on offering an array of content based on people's varied tastes and choices.

There are more than 300 movies and 12 original films and web-series on the platform.

The platform is available on all devices and its key partners are Xiaomi and Paul Merchants. Chaupal also has a presence in the United States of America (USA), Canada, The United Kingdom (UK), the European Union (EU), Australia, New Zealand, Fiji, Mauritius, and the United Arab Emirates (UAE).

The channel Pitaara TV showcases Punjabi language content, featuring Punjabi movies, Punjabi songs and entertainment shows.