Amazon miniTV short film Shimmy to be premiered on 17 September

Amazon miniTV has launched the poster for its upcoming short film Shimmy, starring Pratik Gandhi and Chahat Tewani.

Sikhya Entertainment’s maiden collaboration with Amazon’s free video entertainment service miniTV, Shimmy is set to be premiered on Friday 17 September.

Directed by Disha Noyonika Rindani, Shimmy also features Bhaimini Ozha Gandhi in a pivotal role. Rindani is known for co-writing Konkona Sensharma’s directorial debut A Death In The Gunj (2017) and has written the short film with Jai Mehta, who co-directed Gandhi in Scam 1992 for SonyLIV.

Shimmy is about a girl (Chahat) who has a particularly difficult day while her father (Gandhi) fails to understand what is bothering her. The short film, along with other upcoming content, will be available to watch within the Amazon shopping app without any subscription.

Known for producing content-driven films like The Lunchbox (2013), Masaan (2015) and Pagglait (2021), Sikhya Entertainment has announced a repertoire of short films for miniTV. The other shorts in the pipeline will be announced and released in the coming months.

Speaking of the association, Guneet Monga, CEO of Sikhya Entertainment, said, "Short-format content is one of the most exciting ways to collaborate with fresh talent. At Sikhya, we enjoy discovering and empowering upcoming young filmmakers and technicians.”

Still, Monga found it quite surprising to see these stories come to life, both on and off the screen. “I am glad we share the vision of presenting captivating homegrown narratives to an ever-evolving audience with miniTV,” she said.

According to Vijay Subramaniam, head of content at Amazon, the streaming platform aims at making partnerships with the ecosystem and building associations that can enhance the viewing experience for its customers. “Our collaboration with India’s well-known content creators is an earnest effort to deliver on our commitment of providing new, exciting and entertaining content on Amazon miniTV,” he said.

Delighted with the partnership with Sikhya, Harsh Goyal, head of advertising at Amazon, said, “The entertainment has just begun and we are excited that with Amazon miniTV’s wide reach, millions of Amazon customers from all parts of India will be able to enjoy these compelling short films free.”