Tejaswini Pandit is the latest Marathi artiste to turn producer. She has launched a production house called Creative Vibe in partnership with her friend Santosh Kher.
The actress announced her foray into film and web-series production on her birthday yesterday. Their first project is an untitled Marathi web-series that will be released on the Planet Marathi OTT platform.
Speaking about her new venture, the actress said, "This year's birthday is special to me. I am entering a new field and I am very much looking forward to accepting this new responsibility. Not only limited to our Maharashtra, but I would also like to entertain audiences from all over the world. So, naturally, I want to work on creative, excellent and innovative content and in this, I will mainly give opportunities to novices. I want to handle new topics without having to be moulded or stuck in a frame."
Pandit not only wants to do some commercial films, but is also looking forward to producing some experimental, art-house films and shows.
The actress also confirmed that she will continue to act, as acting is her first love.
"I have been wanting to do something in the art world for many years," said Kher of Creative Vibe. "Out of respect for art, I wanted to set up a production company, so I asked my friend Tejaswini for a partnership. She liked my idea and immediately said yes and a 'creative vibe' was born.
"For our very first project, we have got the support of Planet Marathi. We hope we can entertain the audience through Creative Vibe.
Planet Marathi chairman and managing director Akshay Bardapurkar said, "Tejaswini is a good actress. We have seen her creativity many times through her acting, her fashion brand. This creativity in her will definitely be used for Creative Vibe. We are very happy that Tejaswini's first project will be screened on Planet Marathi OTT."
On the acting front, Tejaswini Pandit was last seen in MX Player's supernatural thriller web-series Samantar (2020) alongside Swwapnil Joshi.