Swwapnil Joshi launches unique initiative Aatmasanman on Women's Day

On the occasion of Women's Day, Swwapnil Joshi launched a unique multi-seller and multi-vendor e-commerce website named Aatmasanman.

The project, which has been initiated for the empowerment of women from Maharashtra and Goa, has been spearheaded by Joshi, Trupti Patil, and entrepreneur Manjusha Paithankar.

The online platform gives women from all walks of life an opportunity to try their hand at entrepreneurship.

Joshi and Patil had been operating Shop With Ti (SWT), an online shopping portal for quite some time with an aim to empower women. Paithankar has now joined them to expand their platform via Aatmasanman.

“I have always believed that developing entrepreneurs and entrepreneurial skills benefit society as a whole, particularly when the entrepreneurs are women. Trupti and I started Shop With Ti together because we share these values. SWT is also a way for me to express my gratitude to all of my female fans who have helped me become who I am today,” said Joshi.  

“SWT's overwhelming response in such a short span of time has been my reward! And now we have Manjusha. We will be able to use her experience and guidance to propel SWT to newer heights. It gives me great pleasure to join hands with someone of her stature who shares a similar dream,” he said.

The entire project is based on the Union government’s Vocal For Local concept, which was coined by prime minister Narendra Modi.