Singer Dhvani Bhanushali, PVR Cinemas team up to create one-of-a-kind live concert experience

Dhvani Bhanushali is beginning the new year in a unique way. The young singer will be performing a first-of-its-kind live concert at PVR Juhu, Mumbai on 10 January. The concert will be screened at 17 PVR theatres across the country to encourage the people to return to cinema halls.

Stating that theatres hold a special place in our hearts, Bhanushali said, “All those memories of watching my idols perform on the big screen always left me star-struck. It has motivated me to become who I am today. The thought that my fans will get to watch me on the big screens is making me jittery with excitement."

“Performing at the concert not only encourages the fans to resume their lives in this new normal but also gives people who work in theatres a means to earn again.

“Considering that they have started serving the audience again, I don't want to miss an opportunity to entertain my fans and lend a hand towards contributing to cinemas. This is a great initiative and I hope they enjoy the concert as my team and I have practised day and night to put on exemplary performance," she said.

Speaking about the novel experience with the concert with Bhanshali, Shalu Sabharwal, senior VP of sales and marketing at PVR Cinemas, said, “Whether showcasing movies or hosting initiatives like these, our priority remains to ensure the safety of our audience in the process of curating varied entertainment experiences for them. We hope for the concert to be a success and for our patrons to be happy with the offering.”