The quirky new advertisement has been conceptualized by Ogilvy India and directed by Prasoon Pandey.
Our Correspondent
In the latest advertisement for Asian Paints Ultima Protek, Ranbir Kapoor doubles as a matchmaker and smart homeowner who protects his house from the elements.
The quirky new advertisement has been conceptualized by Ogilvy India and directed by Prasoon Pandey. Featuring the tagline, ‘Baarish, dhoop aur dhool ko aane do’, Kapoor, in the avatar of an old man, is seen accompanying a young NRI woman looking for her partner. They travel through a town in which both the homes and families are draped in plastic sheets. However, she stumbles across the perfect match.
Speaking about the new advertisement, Amit Syngle, managing director and CEO of Asian Paints Limited, said, “Consumers are looking for solutions to keep their homes beautiful forever and today’s homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology-led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its lamination technology, as the gold standard of exterior paints.”
Sukesh Nayak, Ogilvy Mumbai’s chief creative officer, added, “To show all you need to do is laminate your home to keep it safe, we have Ranbir Kapoor in a double role. Old Ranbir playing a matchmaker to help a young girl find her perfect match. She finally finds her match in young Ranbir living in the house of her dreams, laminated and protected by Ultima Protek from Asian Paints.”
