Rajkummar Rao and Janhvi Kapoor's upcoming horror-comedy, which was initially titled Rooh Afza and then Roohi Afzana, has now been titled Roohi, and it will be released in theatres on 11 March. The film marks the second collaboration for the makers who also produced the hit Stree (2018). The trailer for the film will be released on 16 February.
In a teaser shared by the makers, the film has been touted as a 'ghostly wedding', with one bride and two grooms. The film will also feature Varun Sharma alongside Rao and Kapoor.
Magic is back in action ab hogi sabse badi bhootiya shaadi #MagicOfCinemaReturns movie releases 11th March #Roohi @RajkummarRao #JanhviKapoor @varunsharma90 #DineshVijan #MrighdeepSinghLamba #HardikMehta @SachinJigarLive #AmitabhBhattacharya @jiostudios @JioCinema @sonymusicindia pic.twitter.com/JEauQFQmsc
— Maddockfilms (@MaddockFilms) February 15, 2021
The makers of Roohi, which is being directed by Hardik Mehta, and has been written by Mrigdeep Singh Lamba, have set their sights on the first major 1,500-screen-plus pan-India release this year.
Speaking on behalf of Jio Studios, Jyoti Deshpande, president, Media & Entertainment, Reliance Industries Ltd, said, "We have always invested in great stories with amazing production values, visually and by way of sound, which is best experienced on the big screen to have that ‘paisa vasool wali feeling’. We owed it to our partners across the value chain, be it Maddock or the cinema exhibitors, to hold on to our fabulous film for this day and give it the grand release that it deserves and promise a complete entertainment experience to our audiences who have waited over a year for this. With Roohi, the magic of cinema is back. Come celebrate with us. We promise to make you smile under your masks".
Producer Dinesh Vijan said that while Stree was a genre-bending tale that gave audiences something never seen before, Roohi takes this vision a step further by offering the same brand of spine-chilling scares and quirky comedy. "With a partner like Jio Studios, which shares our passion for the eponymous 'bada parda', we hope Roohi rekindles the audience's long-standing romance with the silver screen. It is a film tailor-made to be viewed at your nearest theatre," he said.
Roohi was initially scheduled to be released on 24 April 2020. The date was later pushed to 5 June 2020. The extension of the lockdown led to the release being postponed even further.