The IMAX Corporation is set to develop the first IMAX theatre in Coimbatore, Tamil Nadu, in partnership with the Indian regional megaplex chain Broadway Megaaplex. The deal marks the first agreement between the global entertainment technology company and the megaplex chain.
Scheduled to open in the spring of 2022, the new theatre will feature IMAX with Laser technology, a next-generation laser projection system and a 12-channel sound system exclusive to IMAX theatres.
“We’re excited to sign our first deal with Broadway Megaaplex, a regional multiplex chain in southern India, which will bring IMAX to a new preeminent megaplex location and expand our footprint in India beyond just the largest cities,” said Giovanni Dolci, chief sales officer, IMAX.
"Our partnership with IMAX is in line with our vision to offer entertainment with the best available technology and we hope that with this association we are able to bring a world-class offering for our loyal customers in Coimbatore," Broadway Megaaplex was quoted in the press release.
In 2018, IMAX had reached agreements to bring 14 new large screens to India in partnership with multiplex chains like INOX, PVR and Cinepolis, taking the total number of IMAX screens in the country to 40.