Parle Agro signs Varun Dhawan as brand ambassador for its dairy product Smoodh

Indian beverage company Parle Agro has signed Varun Dhawan as its national brand ambassador for its new dairy product Smoodh.

The media campaign has been rolled out nationally across multiple channels. 

Parle Agro has released a quirky ad film for Smoodh featuring Dhawan in a double role doing a dance-off challenge.

Commenting on the ad campaign, Dhawan said, "I've had a long association with Parle Agro, which makes me all the more excited to be a part of the launch of their new beverage, Smoodh. Being health-conscious is one of the key elements in my everyday busy schedule. Smoodh fits in perfectly as it works as the best alternative to calm my hunger-pangs."

Dhawan, who tied the knot with his long-time girlfriend Natasha Dalal earlier this year, will be next seen in Amar Kaushik's Bhediya alongside Kriti Sanon and Raj Mehta's comedy capper Jugjugg Jeeyo. Bhediya sees Dhawan’s character turn into a werewolf. It’s a part of Maddock Film’s horror-comedy universe, which comprises Stree (2018) and Roohi (2021).

Apart from these two, the actor will be part of Shriram Raghvan's untitled film on India's youngest Param Veer Chakra recipient Arun Khetrapal. The film is still in the pre-production stage.