The over-the-top platform ShemarooMe today announced that it will make a foray into the Gujarati market, promising to put out new content in the language every week.
A statement from ShemarooMe read, “ShemarooMe will be launching some interesting and never-before-seen content like direct-to-OTT movies, binge-worthy web-series, engaging nataks [plays] and more to satiate all the quality content craving of audiences.”
The platform's first offering will be an original Gujarati movie. “Users can access 500+ Gujarati titles, and popular shows that have made a mark in the industry, including Satti Par Satto (2018), Joke Samrat [play] and Sasu Vahu Ni 20-20 [play], to name a few,” the statement read.
ShemarooMe has a yearly subscription plan, which will cost viewers Rs499.
Speaking on the development, Hiren Gada, CEO of ShemarooMe said, “ShemarooMe has always had a very strong foothold in the Gujarati content space with an extensive content repository. Gujarat continues to be a huge market for us and has great potential. Our platform has been entertaining audiences with a plethora of content like nataks, plays, movies and chat shows.”
He added, “We have understood the content gaps in the market and have tried to bridge them with our robust offering in the Gujarati content space, with the promise of new content every week. I am confident that our audiences will have a quality viewing experience on ShemarooMe with our line-up of interesting stories and entertainment choices.”