Digital literature platform Pratilipi's web-series Midnight Lily released on MX Player

The digital literature platform Pratilipi has released a new web-series, Midnight Lilly, which is an adaptation of its story On the Hedge of Midnight Lily, written by Nitin Mishra.

Midnight Lily revolves around Ved, a renowned novelist, who has recently married Neena. Ved discovers his wife has been cheating on him and in a fight, he accidentally kills her. As Ved tries to hide the crime, to his shock, he finds his wife's body is missing. Whilst Ved admits to killing his wife, he cannot explain the disappearance of her body and as the police investigate the case, many unexpected truths about the couple are revealed.

On the Hedge of Midnight Lily has been read by over 50,000 readers on Pratilipi and the later comic book adaptation on Pratilipi Comics has been read by 58,000 readers.

Shubham Sharma, head of IP Development at Pratilipi, said, “The content ecosystem in India is getting competitive day by day and the way we source new stories and develop them is going to decide the winners of this game. The past decade has seen breakthrough technological innovation in content distribution, but the way we source and curate new stories hasn’t changed. We believe there should be a better way to do this. With Pratilipi’s literature, comics, and audio platforms, we are able to source millions of stories and gather audience data with a minimal upfront cost. We are betting on this fundamentally different data-informed approach to source, curate, develop and market new stories.”

Pratilipi had earlier announced their partnership with Yali Dreamworks to develop and co-produce a web series based on a trilogy by Varsha Srivastava.