Samantha Akkineni launches her own fashion label, calls it Saaki

Actress Samantha Akkineni, who was last seen on the big screen in the Telugu film Jaanu (2020) earlier this year, today announced that she is turning her love for fashion into a business idea with Saaki, a fashion label that everyone can have access to. The business venture will be launched soon.

Samantha took to Twitter to make the announcement. She wrote: “Saaki is finally here! Saaki has been a dream of mine and my baby for many months. It is a reflection of my love for fashion and my journey in life. Launching soon. Hope you like it (sic).”

In the video she shared along with her tweet, Samantha said her label would aim to make fashion affordable and accessible to everyone.

On the career front, Samantha has two projects in her kitty. Having recently completed shooting for the second season of the web-series The Family Man, she recently signed a Tamil horror flick with Ashwin Saravanan and the upcoming Tamil romantic comedy Kaathu Vaakula Rendu Kadhal which also stars Vijay Sethupathi and Nayanthara.

Samantha is thrilled about her upcoming horror film with director Ashwin. Acknowledging the project, she recently tweeted: “It’s going to be much more than just a horror film.”

To be produced by Sony Entertainment, the film will mark the maiden collaboration of Ashwin Saravanan, best known for helming Maya (2015) and Game Over (2019), and Samantha.

The film will also feature Prasanna and Prashanth in crucial roles. The project is expected to go on the floors some time next year and be wrapped up in two months.

Recently, reports emerged that Samantha had turned down an offer to star in the Hindi remake of her own film U Turn (2019), which was released in Tamil and Telugu.