Tips Industries Ltd has acquired the worldwide music rights of Punjabi film Qismat 2 (2021) starring Ammy Virk and Sargun Mehta.
The music and film production, promotion and distribution company has produced Punjabi films such as Mel Karade Rabba (2010), Kaptaan (2016) and Ambarsariya (2016).
Qismat 2 will be produced by Navdeep Narula and Ankit Vijayan of Shri Narotam Ji Studios and directed by Jagdeep Sidhu. The film, which is set to release in April 2021, features music by B Praak and lyrics by Jaani.
Kumar Taurani, chairman and managing director, Tips Industries, said he was happy about the collaboration with Narula and Vijayan. "Music is the cornerstone of any successful film be it Hindi, Punjabi or any other Indian regional language. We believe that Qismat 2 like its predecessor will also be a massively successful venture and with artistes such as Jaani, B Praak and Ammy Virk himself helming the music, expectations are certainly high and we surely won’t disappoint you. In today’s times, the audience is smart; they do not bifurcate between regional cinema and Bollywood. It is always about good content for them,” he said.
Virk said that the music of Qismat 2 would be loved across the world. "It was made with a lot of passion to match the storyline of the film," he stated. "Tips, as a music label, is known for its premium and melodious music. We are sure that we will reach a broader audience with Tips, and we are proud to be associated with Kumar Tauraniji."