The actress and fashion designer will reveal her ‘boAt X Masaba’ collection on 24 October at Lakmé Fashion Week’s first digital edition.
Our Correspondent
Actress and fashion designer Masaba Gupta has announced her collaboration with leading audio brand boAt. Her limited edition ‘boAt X Masaba’ collection will be unveiled on 24 October at Lakme Fashion Week's first digital edition.
Gupta is excited about her collaboration with boAt. "I have always thought their products are par excellence. I have been introduced to boAt through so many users, who are serious users of its products. I am very excited to be collaborating with a brand that is always willing to push the bar and do something young, fun and new," she said.
"And I think by lending House of Masaba’s aesthetics to boAt products, which are again superior products, will invite new consumers and probably excite the existing ones. I think this is a perfect collaboration because I love music; It is a big part of my runway shows and my presentations," Gupta added.
Keeping in mind the coronavirus pandemic, Lakmé Fashion Week, which began on 22 October, has gone digital this year.
