Looking to tell stories in languages other than Hindi, says Yoodlee’s Siddharth Anand Kumar

People are watching films and web-series in various Indian and international languages these days on OTT (over-the-top) platforms. Hence, Siddharth Anand Kumar of Yoodlee Films believes the term ‘regional cinema’ should be done away with. And that is also why the indie production house has taken up the task of telling stories in languages other than Hindi.

“At a time when OTT platforms have blurred the line between national and international cinema by making both equally accessible, it makes sense for production houses like ours to tell diverse narratives in various languages," said Saregama India Limited's vice-president (films and events).

"The fact that Indian audiences now consume films like Parasite (2019, Korean), Uyare (2019, Malayalam), Super Deluxe (2019, Tamil) and Knives Out (2019, English) with equal enthusiasm proves that cinema just needs to be engaging to strike a chord,” he said.

Zombivali (2021), a horror comedy and first Marathi project of Yoodlee Films, is currently in the making. Directed by Aditya Sarpotdar, the film stars Amey Wagh, Lalit Prabhakar and Vaidehi Parshurami. The banner also has Karthik Kumar’s Tamil film Super Senior Heroes, a bittersweet slice-of-life film, in the works.

“The so-called vernacular content also connects to demographics that have not been represented enough and hence we are looking for stories that say something new in languages other than Hindi," Siddharth Anand Kumar said. "We are making films for anyone who appreciates quality content along with an unusual take on different genres.”