Bodhi Tree Multimedia, Sumukha Capital team up to launch Studio Bodhi, an OTT platform for regional content

With an aim to cater to the ever-growing need for content across the country and strengthen its position in the regional OTT space, the promoters of Bodhi Tree Multimedia, with the backing of Sumukha Capital, have announced the launch of Studio Bodhi.

With eminent writers and directors on board, Studio Bodhi has 10 projects at different stages of production in languages such as Tamil, Bengali, and Marathi. The studio is also planning to expand into Telugu, Punjabi and Malayalam content by 2022.

Speaking on the launch of Studio Bodhi, Mautik Tolia, managing director, Bodhi Tree Multimedia, said,  "Studio Bodhi is our earnest endeavour to further widen our horizon to build a vast range of successful digital series to cater to every audience's palate. Studio Bodhi will mark our foray into the regional OTT space starting with exciting shows across various regional languages such as Marathi, Bengali, Tamil, Telugu and further expand to other regions in the coming year. Over the past few months, with projects at various stages of development, we have diligently worked towards acquiring the best of talents to put together a together team which we believe will deliver compelling content. With our new venture, we are looking forward to exploring different genres and narrative styles.”

Commenting on Studio Bodhi, Santosh Kanodia, founder, Sumukha Capital, a division of Sumukha Group, said, “We are committed to investing ₹200 crore in entertainment industry ventures in the coming years. We recognize the need gap for regional content that is produced at top-notch quality standards and feel this has the potential for exponential growth. The line-up is extremely exciting and the ambition is to move to produce a slate of 10 originals every year.”