Planet Marathi OTT launches first-ever Marathi pay-per-view 'ticket window'

Last month, producer Akshay Bardapurkar, actor Pushkar Shrotri and music composer Aditya V Oke had jointly launched an OTT (over-the-top) platform, Planet Marathi OTT, exclusively for Marathi content. Now the service has added a segment titled 'Planet Marathi Digital Theatre'

This new service will be available for audiences by the first week of September.

Talking about this new service model, Bardapurkar, the chief managing director, and Oke, the chief operating officer, said in an official statement, "We are initiating the ‘pay-per-view’ model falling under the ambit of Planet Marathi OTT. It means that the ticket windows will open up for our audiences to purchase their online tickets and watch their favorite movie online at a one time fee like never before!"

Planet Marathi is the first-ever OTT (over-the-top)platform to enable the ‘first day - first show’ experience in India, especially for Marathi films. 

Bardapurkar revealed how the idea was developed, “[The] Maharashtra film body recently announced in a press release appealing producers to release/sell their films digitally due to the COVID-19 impact. Producers are facing insurmountable losses and it was only natural that producers will try to stay afloat with the help of OTT’s in these trying times."

He added, “We have to be agile and adapt quickly in this industry, as soon as we got to know that the film body has taken this stance, taking a cue from them we decided to act as fast as possible and make available a part our platform wherein audience will be able to log in - purchase tickets - and watch their favorite film every Friday."

They also said that a lot of producers have approached them to launch their films on Planet Marathi OTT but they can't reveal which films are lined up for a digital release.