The Zoya Factor song 'Kaash': Arijit Singh, Alyssa Mendonsa shine in a 'commercial' romance

India's obsession with cricket is no secret, but Abhishek Sharma's The Zoya Factor is set to take the romance in a different direction. 'Kaash', the second song from the film, revolves around the romance that unfolds between Sonam Kapoor Ahuja's Zoya and Dulquer Salmaan's cricket captain. The song has been mixed by Vijay Dayal, and sung by Arijit Singh and Alyssa Mendonsa. 

The song begins with the sight of the captain sneaking into Zoya's house as their romance blooms. The only way the two do meet, however, is on the sets of the commercials for the brands that Zoya manages. The setting conveniently allows the makers to slip in quite a few product placements of well-known chocolate and soft-drink brands. Handy in these lean times! 

The song has also been shot like a high-grade commercial and fits in well with the theme and the storyline. While Dulquer Salmaan looks more convenient with the role, Sonam Kapoor Ahuja is back to playing the dreaming girl in this romance. 

The song itself is quite melodious and captures the theme well. Amitabh Bhattacharya's lyrics of longing and unspoken dreams are conveyed through the fantastic voices of Arijit Singh and Alyssa Mendonsa. While Arijit Singh is known for his romantic interludes, Mendonsa matches him at every step. 

The Zoya Factor is directed by Abhishek Sharma and is set to be released in theatres on 20 September.