Actor Ranveer Singh is backing independent musical talent after the success of Gully Boy (2019) earlier this year. Singh, along with filmmaker-musician Navzar Eranee, has launched his "passion project" IncInk, an independent record label for artistes, by artistes to help discover new talent in India.
In Zoya Akhtar's musical Gully Boy, the actor turned rapper to play the role of Murad, an aspiring hip hop singer from Dharavi. Singh immersed himself into the world of hip hop and rap to learn more about his character.
Now, the actor has collaborated with Kaam Bhari, Spitfire, and Slow Cheeta for his label. He revealed online that he has been working on his passion project for a while now and was ready to unveil it to the world.
Singh, in a press release said, "We are launching some really raw, immensely talented, new rap and hip hop artistes who we believe will be the next superstars. Rap and hip hop are the biggest things happening in Indian music today.
"This poetry is speaking of a revolution; it is speaking of how India is protesting against class structures, injustice, and social atrocities. It is the voice of India, from the streets of India you just can't ignore anymore. Hindustani rap/hip hop is telling our nation's story and reality and we at IncInk want to bring out the real poets of our generation," he added.
The new label will launch its first single 'Zeher' by Kaam Bhari' along with a music video soon.