Mahesh Babu all set to launch clothing brand Humbl

Telugu superstar Mahesh Babu on Monday (29 July) announced that he is all set to float his own clothing brand called Humbl, which will be officially launched on 7 August.

Mahesh took to Twitter to make the announcement: “Our Humbl endeavor unveils today. Thank you all for the astounding response. For us, The Humbl Co, is not just clothing, it’s a way of life. We welcome you all to the HumbleCo family. Stay tuned for the launch on August 7.”

In south Indian filmdom, Mahesh Babu becomes the second actor to start his own clothing brand after Vijay Deverakonda’s Rowdy, which was unveiled last year.

Brand Humbl goes with the tagline - Dress like a Dream, Live Real.

On the career front, the actor is currently busy shooting for Anil Ravipudi’s upcoming Telugu action drama Sarileru Neekevvaru, in which Mahesh will be seen playing an army officer.

The project, which is being produced by Dil Raju and AK Entertainments, marks the maiden collaboration of Mahesh and Ravipudi. Rashmika Mandanna has been signed to play the leading lady, while Jagapathi Babu and Rajendra Prasad will be seen in pivotal roles.

Meanwhile, Mahesh’s last release Maharshi grossed over Rs200 crore at the box office. The film, which also stars Pooja Hegde, featured Mahesh in the role of a multimillionaire who takes up farming for the sake of his best friend.

There are reports that Mahesh Babu also has a project with Kabir Singh director Sandeep Reddy Vanga in the pipeline. If everything goes as planned, this yet-untitled film will go on floors next year.