The first look posters of the upcoming unveils a few layers about the story of the film.
Hotel Milan posters: Kunaal Roy Kapur, Jaideep Ahlawat are on two ends of moral policing
Mumbai - 13 Jul 2018 18:12 IST
Updated : 23 Aug 2018 10:52 IST
Sonal Pandya
Director Vishal Mishra’s third film, after Coffee With D (2017) and Hum Dono Honge Kaamyab (2018), is Hotel Milan which takes on the issue of anti-Romeo squad in Uttar Pradesh. The rise of hooliganism in recent years is also tackled in the film’s story.
The posters of the film, released today (13 July), feature actors Kunaal Roy Kapur and Jaideep Ahlawat on opposite ends of the conflict. In the first poster Roy Kapur is posing with a rose in his mouth, an assortment of protest boards with the slogan ‘Anti-Romeo Squad’ and an image of the heart crossed out can be seen in the background.
Interestingly, an old but familiar lyric from Sharmeelee (1971), ‘Khilte Hain Gul Yahan, Khil Ke Bhikarne Ko [Flowers bloom here only to whither away]’ is written on top of the poster. The song, composed by SD Burman, was sung by both Kishore Kumar and Lata Mangeshkar in the film, but we wonder what it refers to here, given that Roy Kapur has a rose with him.
à¤ÂÂÂिलतà¥Â हà¥Â à¤ÂÂÂà¥ÂÂÂल यहाà¤ÂÂÂ, à¤ÂÂÂिलà¤ÂÂÂà¥Â बिà¤ÂÂÂरनà¥Â à¤ÂÂÂà¥Â ! Presenting the first look of #HotelMilan starring #KunalRoyKapur, @zeishan_quadri, @Jaiahlawat and @iKarishmaSharma.
— Hotel Milan (@hotelmilanfilm) July 13, 2018
Directed by @mishravishal, film releasing on September 14th. @ZeeMusicCompany pic.twitter.com/vBGjaZQKlA
The second poster, with same song lyric, features Jaideep Ahlawat, who is seemingly Roy Kapur’s antagonist. Ahlawat is shown on top of a Jeep with those same protest boards prominently displayed. Furthermore, the faces of Roy Kapur, actor Zeishan Quadri, and actress Karishma Sharma are shown on a wall with ‘Wanted’ written above them.
The Anti-Romeo Squad has fresh targets! Presenting the second poster of #HotelMilan. Releasing on September 14th! #KunaalRoyKapur @zeishan_quadri @Jaiahlawat @iKarishmaSharma @hotelmilanfilm @ZeeMusicCompany pic.twitter.com/E90FCklmrd
— Vishal Mishra (@mishravishal) July 13, 2018
Unfortunately, both posters are heavily photoshopped and seem disjointed. Both posters have a lot of elements going on, with the cast and theme of the film to be introduced. It feels too busy to have a real connect with the film.
Produced by Haresh Patel, Hotel Milan will be seen opposite Pradeep Sarkar’s Helicopter Eela, starring Kajol and Riddhi Sen, on 14 September 2018.
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