The Indian box-office success aside, Sanjay Leela Bhansali's Padmaavat is receiving some serious love from audiences in the United States of America.
The film, which released in the US last week, has not only seen its box-office collections rise, but also witnessed some quirky attendance.
Several Indian families in the US turned up in their traditional finery to watch Bhansali's film at the theatres.
In a video shared by analyst Komal Nahta, families can be seen performing to the song 'Ghoomar' in their traditional clothes at a theatre in Sunnyvale, California. The area boasts of a very healthy Indian population.
The film, starring Deepika Padukone, Shahid Kapoor and Ranveer Singh, managed to break into the top 10 on its opening weekend in US. The film has, so far, managed a collection of $6.15million (Rs39 crore, approximately).
In addition to the film, the song 'Ghoomar' has also risen in the ranks of popularity charts.
Padmaavat song 'Ghoomar' is Sanjay Leela Bhansali's tribute to brave Rajput women
The song was even a part of a half-time performance during the NBA game between Miami Heats and Michael Jordan's Charlotte Hornets.
A group of dancers took to the court performing on the song that is picturized on Padukone in Padmaavat.
Padmaavat song: Deepika's 'Ghoomar' is enthralling introduction to legendary tale
The Heats certainly earned some luck from the song as they beat the Hornets 95-91 by the end of the game.
In India, Bhansali's film faced a great deal of opposition from fringe elements like the Rajput Karni Sena, before the Supreme Court cleared it for domestic release. The film has since broken through the Rs100 crore barrier, and is on its way to being a success.