Box office: Drop of over 60% for both Gold and Satyameva Jayate on day 2

The Independence Day holiday brought cheer for the film trade as the two Hindi releases Gold and Satyameva Jayate had a fabulous opening of Rs25.25 crore nett and Rs18.50 crore nett, respectively. A fall in the collections was expected on day two being a working day, but the drop has been more than expected.

Gold, directed by Reema Kagti, had a drop of around 68%, collecting Rs8 crore nett on day two. The film’s two-day business stands at Rs33.25 crore nett. Made at an estimated budget of Rs85 crore, Gold has been released across 3,000 screens in India.

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The film features Akshay Kumar, Vineet Kumar Singh, Sunny Kaushal, Kunal Kapoor, Mouni Roy, among others.

Satyameva Jayate, directed by Milap Zaveri, saw a drop of 60%, collecting around Rs7.25-7.50 crore nett on its second day. The film has so far made Rs25.25 crore nett in two days. Made at an estimated budget of Rs50 crore, Satyameva Jayate has been released in approximately 2,500 screens in India.

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Satyameva Jayate features John Abraham and Manoj Bajpayee in the lead roles.

John and Akshay had set personal milestones with highest openings for any of their films. Gold had helped Akshay surpass Singh Is Bliing (2015) that had made Rs16.98 crore nett, while Satyameva Jayate had helped John beat the record [solo lead] of Force 2 (2016) that had made Rs5.65 crore nett.

A drop is expected on a non-holiday, but a drop of over 60% for both films was perhaps unexpected. Trade analyst Amod Mehra, though, is not surprised.

"Independence Day is a huge holiday, but thereafter you have two working days. Besides, the ticket prices haven’t dropped. How do you expect the audience to be spending an average of Rs400 per ticket on a working day? Also, one [Satyameva Jayate] is an adult film, while the other is a sports film. They are not family films," said Mehra.