The marketing of Shree Narayan Singh’s upcoming film, Toilet: Ek Prem Katha, has been highlighting the serious matter of open defecation in the villages of India. One of the posters showed a lush green field with the tagline, ‘Nature is not a toilet’, while another showed its lead actor Akshay Kumar standing out on guard with a lamp in one hand and a mug in the other. Another one that came out on Thursday showed a gang of women headed to the fields with mugs in their hands.
Therefore, the latest poster of Toilet: Ek Prem Katha shows Akshay Kumar dressed up for his wedding day with the tagline 'No toilet, no bride'. The upcoming film, said to be based on a true story, is said to address the subject of importance of toilets head-on. The poster hints at the possibility that Bhumi Pednekar declines to marry the groom (played by Akshay) because his house does not have a toilet for her. The rest of plot might follow his quest to build a toilet for his bride, thus completing the 'prem katha' or love story.
In a recent interview, Akshay Kumar had said, “When I heard about the real story of how a woman, stood by her ground. She got married to a guy and she realised that he doesn’t have a Toilet at his place. And she asks for a divorce. For just one toilet. Just one toilet and I think that woman is unbelievable for standing her ground. It’s not about the toilet, it’s about the shame you go through.”
Toilet: Ek Prem Katha’s first trailer will come out tomorrow, while the film is due to be released on 11 August 2017.