In keeping with the daring nature of the film, Lipstick Under My Burkha crew initiated a promotional move.
Mayur Lookhar
After their long-drawn battle with the Censor Board Of Film Certification (CBFC), makers of Lipstick Under My Burkha are set to launch the 'lipstick rebellion'. The actors invited women on social media to become part of the rebellion in their inimitable style.
Leading the way were the cast and producers Ekta Kapoor.
Aahana Kumra sent a message to those who preach about dress codes.
"Don't wear a short skirt, bigad jaayega!" I did it anyways! I nominate my girlfriends to join the #LipstickRebellion @Girliyapa pic.twitter.com/oebDZKsIBn
— Aahana Kumra (@AahanaKumra) July 5, 2017
Director Alankrita Srivastava slammed the housing societies who don’t let in bachelors.
Don't live in our building because you are single, they said. I will live where I want. #lipstickrebellion #lipstickundermyburkha #freedom pic.twitter.com/Z1zi4DBjC2
— Alankrita (@alankrita601) July 5, 2017
No one seemed more at ease at displaying the middle finger than Ratna Pathak Shah.
We swear by the old Gods and the new, there's no one better than Ratna Pathak Shah to pull this off! Take a bow lady! #LipstickRebellionð pic.twitter.com/jXzoIYhANo
— Pune Times (@PuneTimesOnline) July 5, 2017
Filmmaker Zoya Akhtar too joined the rebellion.
!#makeurowndestiny #lipstickrebellionbegins #lipstickrebellion #lipstickundermyburkha @balajimotionpic pic.twitter.com/HAYnFLj5bq
— Ekta Kapoor (@EktuEkta) July 5, 2017
Producer Kapoor was perhaps a bit guarded in her support, as she didn’t bring out the middle finger completely.
!#makeurowndestiny #lipstickrebellionbegins #lipstickrebellion #lipstickundermyburkha @balajimotionpic pic.twitter.com/HAYnFLj5bq
— Ekta Kapoor (@EktuEkta) July 5, 2017
Joining the rebellion were some journalists too.
#LipstickREbellion has just begun. I spent the day with #lipstickundermyburkha ladies and I am in love ð pic.twitter.com/WPqU1TuXWl
— Mohar Basu (@MoharBasu) July 5, 2017
Yup, I just got my sass on for the #LipstickRebellion! ðÂÂÂBe bold and come join? #lipstickundermyburkha ðªð» pic.twitter.com/CmSeH8MSvz
— Divya Rao (@DivssRao) July 5, 2017
It's time for the #LipstickREbellion Be bold!#lipstickundermyburkha @radztastic @PuneTimesOnline @Desishalaka pic.twitter.com/jEKuRE14A5
— nuzhat (@nuzhataziz) July 5, 2017
#LipstickRebellion challenge accepted @MoharBasu â¤ï¸Â #LipstickUnderMyBurkha @ParadoxLady22 @Aishu_Vasu you girls are next! pic.twitter.com/rYe4wHYEia
— Urvi Parikh (@filmykiida) July 5, 2017
It didn’t take long for #LipstickRebellion to trend. Men joined in the rebellion too.
Join the #lipstickrebellion #LipstickUnderMyBurkha , my very own lipstick ðÂÂÂ, though not a red one pic.twitter.com/pmhiya0Sk7
— rohit chaturvedi (@rohitchaturvedi) July 5, 2017
Lipstick Under my Burkha is set to be released on 21 July.
